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FIRST Scores Major
Rugby Sponsorship

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Hamilton-based FIRST Windows & Doors has signed a major sponsorship deal with the Chiefs.

It joins a small group of corporates backing the two-time Investec Super Rugby champions in an official support role.

Chief Executive, Mr Craig Vincent, said that the company was enthusiastic about the new sponsorship arrangement which linked one of its key brands with a proven performer at the top level of national and international sport. “The partnership works well from all angles and we see a lot of pluses in it for our FIRST brand,” said Craig.

There was also the benefit of the franchise having a very broad network of feeder unions. In 2014, Taranaki is joining the Chiefs’ camp along with Counties-Manukau, Thames Valley, Waikato, Bay of Plenty, and King Country.

The FIRST sponsorship offers a range of benefits, including brand visibility on the Chiefs’ uniform, prominent ground signage and on-field grass graphics in the 22m zone in home games.